One Headlight LLC. | Hospitality

One Headlight LLC | Hospitality (2018), Los Angeles, CA

In 2018, I had the privilege of being contracted by the hospital company startup, One Headlight, to lead the art direction for their brand and marketing materials.

The client envisioned a design imbued with a 1940s mid-century aesthetic, specifically opting for a style that balanced classic sports illustration with the spirit of 1940s Americana, steering clear of rustic or art deco elements. To achieve this, I drew inspiration from the works of American illustrator Chester Gould, crafting a logo that encapsulated a nostalgic essence while aligning with contemporary industry standards.

One Headlight has transformed into an exceptional national retail and hospitality firm, adeptly catering to an extensive array of clients, including hotels, restaurants, convention centers, sports complexes, and hospitals.

Witnessing the company's remarkable success is a gratifying affirmation of the role that the thoughtfully developed brand identity has played in their journey.

www.oneheadlight.us